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Enterprises in the Triangle: Customer – Information – Brand

Highlights - Jul 06, 2017 | 11:35 AM GMT+7

The more intensely competitive the market becomes, the more active and prepared enterprises need to be to deal with PR crises in business and customer service.

“Enterprises should identify their own characteristics”

Leader talk - Jul 06, 2017 | 11:03 AM GMT+7

The only difference between Singaporean enterprises and Vietnamese ones is how clearly they identify what they have to confront, which is the key to enterprise management.

PR crisis: Obstacle or Opportunity?

Leader talk - Jul 05, 2017 | 11:22 AM GMT+7

Real estate business, an essential sector in daily life, is sensitive to market information. Here are some advice that real estate firms might follow to handle PR crises.

Vietnamese ice cream brands fight for bigger market share

LifeStyle - Jun 13, 2017 | 04:48 PM GMT+7

The ice cream and frozen dessert market is a lucrative market with value of VND2.620 trillion in 2016, an increase of 13 percent over 2015.

Vietnamese businesses are spending more on branding

Business - May 17, 2017 | 04:30 AM GMT+7

Nike and Adidas are willing to pay 10-17 percent of their profits for their marketing campaigns. Will Vietnamese businesses do the same?